Popular Yoruba actress Tosin Olaniyan has criticised filmmakers and industry colleagues for allegedly prioritising TikTokers and social media influencers over trained actors in movie productions.
The actress reportedly expressed frustration that performers who dedicate their time to rehearsals and improving their craft are being overlooked while content creators receive acting opportunities because of their online popularity.
Her comments have reignited debate about casting practices in Nollywood, particularly the growing trend of featuring social media personalities in films.
While influencers can attract large audiences and boost a movie’s publicity, critics argue that acting ability, preparation and professional experience should remain important factors in casting decisions.
The debate continues to raise questions about how filmmakers can balance commercial success with the need to recognise and develop professional acting talent.